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2020 Winners and Losers of Book Publishing
2020 was an unprecedented year filled with unusual circumstances that rocked the world's economy and business methods. Today, we will...

Jan Zucker
Jan 13, 20213 min read


The Importance of Design for Self-Published Authors
Are you an author planning out the steps of your book? Yes? That is incredible; good job! You are on the fast track to publishing;...

Jan Zucker
Nov 30, 20204 min read


What Will Books Look Like in 100 Years?
I have been in the publishing industry for many decades, and I follow with great interest all the changes that are occurring at...

Jan Zucker
Oct 15, 20203 min read


December 31st Flash is Going Away! Learn How this Impacts Your eLearning Courses.
Newsflash! Flash is going away! On December 31st, 2020, Adobe is ending support for Flash, and anything that uses this program will no...

Jan Zucker
Sep 29, 20202 min read


Think eLearning is for Big Companies Only? Think Again!
We live in a new world where remote work has become the norm, and training programs need to be virtual. While switching to eLearning can...

Jan Zucker
Sep 29, 20203 min read


Virtual Reality Training in the Workplace
Every business has a goal of saving time, decreasing expenses, and increasing revenue. The more engaged and informed the workforce, the...

Jan Zucker
Sep 24, 20202 min read


How Authors Can Maximize Sales on Apple Books
We recently started exploring the waters of non-Amazon retailers, especially the processes behind their book recommendation systems...

Jan Zucker
Sep 23, 20203 min read


The Great Em Dash Divide
Presenting the third – and final --- installment of our tongue-in-cheek ‘Three greatest debates in literature’ series: 1) Single or...

Jan Zucker
Sep 18, 20203 min read


Benefits of Coaches Turning their Content into eLearning
In this online-centered COVID-19 world, you have likely heard of many individuals and businesses converting their work into an online...

Jan Zucker
Sep 17, 20204 min read


Selling Your Book on Google Play (Part Two)
In part one of our two-part series on Google Play, we addressed Google’s customized home page, how discounts can equal increased...

Jan Zucker
Sep 4, 20203 min read


The Oxford Comma: To Use or Not to Use
We are a nation divided. Is it politics? The environment? The pandemic? Nope. It’s a seemingly innocuous little thing known as the Oxford...

Jan Zucker
Sep 4, 20202 min read


Selling Your Book on Google Play (Part One)
Even if your book is the next great American novel, it will still only be read by people who can find it! One of the most important...

Jan Zucker
Aug 25, 20203 min read


Ever Heard of Kobo? If You’re an Author, You Should! (Part Two)
If you read our last post about the eBook retailer, Kobo, then you’ve already learned a bit about how their website works for authors...

Jan Zucker
Aug 21, 20203 min read


Ever Heard of Kobo? If You’re an Author, You Should! (Part One)
It might have taken you more months than you anticipated, more re-writes than you intended, and one more global pandemic than you...

Jan Zucker
Aug 19, 20203 min read


Audiobooks are Becoming the New eBooks
Are you an author or publisher in the process of releasing a book, or have already published and want to expand your potential audience?...

Jan Zucker
Aug 6, 20202 min read


Ways Authors Can Build a Lasting Relationship with Readers
There is a specific moment known to book lovers that only comes as you read the final words of an incredible book. There is a sense of...

Jan Zucker
Aug 6, 20202 min read


Ways Independent Authors Can Make Big Money by Building Lasting Relationships with Readers
Right now, you are likely doing one of three things. You are thinking of writing a book, are in the process of writing a book, or you...

Jan Zucker
Aug 6, 20203 min read


Ways Authors Can Utilize Technology to Build Revenue and Reader Engagement
Technology is in constant flux, with certain platforms staying in the spotlight while others fall off the face of the planet. No matter...

Jan Zucker
Aug 6, 20205 min read


Independent Authors: How Apple Compares to Amazon
Two platforms dominate in the independent publishing arena: Apple and Amazon. Historically, many independent authors avoided Apple...

Jan Zucker
Jul 28, 20204 min read


Why Slide Count is Irrelevant to Your E-Learning Course
We get a lot of questions about the number of slides or screen counts per hour of instruction. Our answer is that screen count is usually...

Jan Zucker
Apr 22, 20205 min read
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