top of page


Benefits of eLearning for Coaches
As a coach, whether you teach leadership skills, mindfulness, wellness, sales, or any other specialized skill, you have probably wondered...

Jan Zucker
Jun 17, 202212 min read


Self-Published Authors: Are Audiobooks an Ingredient in Your Content Mix?
`What's hot in publishing,’ you ask? Audiobooks are on FIRE!! Not only are they on everyone's mind, but they are in everyone's ears as...

Jan Zucker
Jun 14, 20224 min read


Beyond the Written Word: The Importance of Audience Engagement
Let's be real for a moment; almost everyone is attached to their devices nearly 24/7. As you are reading this, you are on a computer,...

Jan Zucker
Nov 30, 20213 min read


Do You Still Think eBooks are REALLY ‘Going Digital’?
eBooks: One of the great disappointments in technology Many authors and coaches make the mistake of thinking that publishing their...

Jan Zucker
Nov 30, 20214 min read


Reader Behavior is Changing - Are You Keeping Pace?
We are experiencing a paradigm shift in the way content is consumed, especially when it comes to readers and learners. Content is not...

Jan Zucker
Nov 30, 20213 min read


Video vs. eLearning Content for Coaches; Which One is Better?
The way we engage with content has gone through an empirical shift. It used to "sit back, relax and enjoy the show." It now has become I...

Jan Zucker
Oct 27, 20214 min read


How to Build an Online Coaching Brand – Part Two
Be sure to read Part One of our series on how to build an online coaching brand. Because of the intimate nature of the coaching/client...

Jan Zucker
Apr 8, 20213 min read


How to Build an Online Coaching Brand – Part One
You know you are an excellent coach, and you are making a difference in peoples’ lives. Coaches and mentors become a significant part of...

Jan Zucker
Apr 8, 20213 min read


Sneaky Ideas to Help Promote New Books
The book market is tough to break into as a new author. With over one million books published each year, it is hard to get a solid...

Jan Zucker
Jan 16, 20213 min read


2020 Winners and Losers of Book Publishing
2020 was an unprecedented year filled with unusual circumstances that rocked the world's economy and business methods. Today, we will...

Jan Zucker
Jan 13, 20213 min read


The Importance of Design for Self-Published Authors
Are you an author planning out the steps of your book? Yes? That is incredible; good job! You are on the fast track to publishing;...

Jan Zucker
Nov 30, 20204 min read


What Will Books Look Like in 100 Years?
I have been in the publishing industry for many decades, and I follow with great interest all the changes that are occurring at...

Jan Zucker
Oct 15, 20203 min read


December 31st Flash is Going Away! Learn How this Impacts Your eLearning Courses.
Newsflash! Flash is going away! On December 31st, 2020, Adobe is ending support for Flash, and anything that uses this program will no...

Jan Zucker
Sep 29, 20202 min read


Think eLearning is for Big Companies Only? Think Again!
We live in a new world where remote work has become the norm, and training programs need to be virtual. While switching to eLearning can...

Jan Zucker
Sep 29, 20203 min read


Virtual Reality Training in the Workplace
Every business has a goal of saving time, decreasing expenses, and increasing revenue. The more engaged and informed the workforce, the...

Jan Zucker
Sep 24, 20202 min read


How Authors Can Maximize Sales on Apple Books
We recently started exploring the waters of non-Amazon retailers, especially the processes behind their book recommendation systems...

Jan Zucker
Sep 23, 20203 min read


The Great Em Dash Divide
Presenting the third – and final --- installment of our tongue-in-cheek ‘Three greatest debates in literature’ series: 1) Single or...

Jan Zucker
Sep 18, 20203 min read


Benefits of Coaches Turning their Content into eLearning
In this online-centered COVID-19 world, you have likely heard of many individuals and businesses converting their work into an online...

Jan Zucker
Sep 17, 20204 min read


Selling Your Book on Google Play (Part Two)
In part one of our two-part series on Google Play, we addressed Google’s customized home page, how discounts can equal increased...

Jan Zucker
Sep 4, 20203 min read


The Oxford Comma: To Use or Not to Use
We are a nation divided. Is it politics? The environment? The pandemic? Nope. It’s a seemingly innocuous little thing known as the Oxford...

Jan Zucker
Sep 4, 20202 min read
bottom of page