Happy Monday! We spent the last few days digging into LinkedIn’s new “Brew 360” changes because, honestly, I didn’t want to overreact to another wave of algorithm hype. But after reviewing the data, and more importantly, watching what’s already happening to visibility and engagement, it became clear this shift is bigger than most people realize. Especially for speakers. Because this isn’t really about LinkedIn. It’s about what happens when your visibility, authority, and oppo

Hi Everyone, How was your week? Mine, well, read below. Today’s newsletter is a little different. I spent a good portion of this week working on our next roundtable. It’s really one you don’t want to miss. You know those questions about AI you've been holding back? The one about AI and content that feels too basic to ask in public, or too pointed to ask in a webinar chat? On May 6th, you'll have 90 minutes to ask it. We're hosting a private roundtable with Tuhin Patra, founde

Hi everyone, how was your week? Mine felt like finally putting down something heavy I'd been carrying for a while. We've been deep in a rebuild. New website. New portal. New services. The kinds of projects that take over everything, your mornings, your margins, the back of your mind at midnight when you should be asleep. If you are passionate about anything, you know what I'm talking about. When you're building something you actually believe in, it's hard to stop. And it's ha

Hi everyone, How’s your week? Mine’s been one of those weeks where a small idea keeps resurfacing… and the more I sit with it, the bigger it gets. I wrote the Shmoo Diaries to make a point. Not about a cartoon, but about control. The Shmoo was a 1948 character that could produce whatever people needed, endlessly, without cost or ownership. That was the idea. And that idea creates a problem. Because if something valuable exists without control, without scarcity, and without ow

Hi everyone, How was your week? It’s been a busy stretch on our end with the rebrand. A lot of moving pieces are finally coming together. But even in the middle of all that, I’m still in conversations every day. And I keep hearing the same thing. A pattern I can’t ignore. Everyone Is Drowning Not in work. In content. Not because they don’t know what to do… but because everyone else is doing it too. That’s the shift no one saw coming. AI didn’t just make content easier. It mad

Hi everyone, Well… It’s official. The change we’ve been talking about over the past few weeks is now live. Digital Content Creators is now ContentKitchen. The new website is up. The new email addresses are active. And for the first time, the name actually matches the work. You can take a look here: https://www.contentkitchen.io/ A Quick Moment I’ll be honest, this one means something to me. Not because we changed the name. Because of what had to happen before we could. The la

Hi everyone, Over the past few weeks, you've been hearing about the internal rebuild happening at ContentKitchen. Not just the name change. The structure underneath it. This week, you're hearing from someone who has been part of this community longer than most people realize. Evan. Built with Intention, Not by Accident I've known Evan for many years, long before the Roundtable even existed. In fact, Evan came up with the idea for both the 3 Pillars of Influence and the Roundt

Hi everyone, Sometimes the most important changes inside a company aren’t loud. They’re structural. Foundational. Quietly transformative. Over the past few months, someone inside Digital Content Creators has been at the center of that transformation. Not just managing tasks, but helping redesign how we operate, communicate, and build for the long term. Today’s newsletter is different. Instead of hearing from me, you’re going to hear from the person who has been in the middle

Hi everyone, how’s your week? Ours has been hectic. In the best possible way. This is our 100th newsletter. That alone feels significant. One hundred weeks of sharing what we’re building and how we think about influence. It feels right that this milestone comes with an evolution. Because we are evolving. And we’re excited about it. From BoundUnbound Media to Digital Content Creators to ContentKitchen We began as BoundUnbound Media. The mission was clear. Help independent auth

Hi everyone, How's your week going? Mine has been busy! I've been having closed-door conversations with AI founders who are trying to keep the future from being swallowed by the usual giants. Big ideas. Real stakes. There’s a quiet urgency you don’t hear on conference stages or in press releases. In the space between those conversations, my client responsibilities, and picking up my grandkids at school, something clicked. I knew how the Shmoo Diaries needed to end. Why Any of

Hi everyone, how’s your week going? Mine’s been one of those weeks where you notice the invisible rules around you. The things that feel normal, until you realize they quietly decide who succeeds and who doesn’t. I started as a gatekeeper of a small gate. As the company grew, so did the gate. As responsibilities expanded, the consequences became clearer, yet they were always measured against what the market and the system could handle. In the earlier chapters of The Shmoo D

When You're Inside the Pattern, You Can't See the Shape This is a very Personal story. It was written after the announcement that one of the last remaining magazine wholesalers in the United States would be closing its doors, the same company that acquired my business and where I worked during my final year in distribution. It's another way of looking at abundance and the Morgan calculation. Hi, how’s your week been? Mine’s been a little slower than usual. Snow’s piled up

How Control Actually Works Hi, how’s your week? Mine’s? Still thinking of my Shmoo and what it actually means have the power of control. Let me recap where we are. So far as the Pattern Comes Into Focus Chapter 1 showed how we panic when abundance appears. Chapter 2 showed how abundance gets rejected when it cannot be owned. This chapter shows how control persists through quiet calculation. None of this requires bad actors. It only requires systems that prioritize stability

Hi everyone, how’s your week? Mine’s been reflective. A little unsettled. That tends to happen this time of year, and it usually means I’m circling something worth paying attention to. Every so often, a story sticks with me, and I feel the need to share it because I think it's so important. This is a story I've been sitting with for a while. Last week, I introduced most of you to the Shmoo. A creature that made food, shelter, and basic needs available for free. Lasting Abun

Hi everyone, how was your week? Mine’s been one of those weeks where a single idea keeps tapping you on the shoulder until you finally sit down and listen. An idea about what happens when something essential becomes so easy and so available that it quietly changes how everything else works. That idea came from something unexpected: a cartoon character from the 1940s. A stuffed creature I brought back from ComiCon in 1984 and have had in my office ever since. Most people hav

Hi everyone, how was your week? Every year around this time, I usually do the same thing. I clear space. I open the calendar. I start sketching the next twelve months. Strategy. Priorities. What we’re building. What we’re letting go of. That rhythm used to feel grounding. This year, it felt dishonest. Looking ahead to 2026, the ground doesn’t feel stable. Technology is accelerating, not evolving. Politics and economics shift assumptions overnight. Entire professions are being

How was your week? I’m still feeling uncomfortable. There’s a point where reflection stops being responsible and starts becoming a way to avoid deciding what comes next. Looking back gives you something solid to hold onto. But when the ground is shifting, it can also become a substitute for progress. A way to stay busy without committing. A way to delay the harder work of choosing direction when certainty is no longer available. That’s the moment I’m in now, and I imagine I’m

How was your week? Mine has been quieter than usual, which is often when the harder thoughts finally have room to surface. Last week, I wrote about catching myself doing the very thing I warn others about. Chasing noise. Confusing motion with progress. Letting urgency crowd out judgment. This week feels like the natural continuation of that thought. Because once you stop chasing everything, you are left with a more uncomfortable question. What actually keeps you in the work w

Hey! How was your week? Mine has been reflective and a little uncomfortable, which is usually a sign that something useful is happening. Last week, we talked about the people who shaped our year. This week is about the work itself. Not the polished version. The real one. The parts that worked, the parts that didn’t, and what it actually cost us to learn the difference. I want to start with something simple. Some of what we believed at the beginning of the year turned out to

Hi, how was your week? Mine has been one of those where I needed to get comfortable with feeling uncomfortable. And here's why: This is the time every year when I usually take some time to build out the strategy for the next twelve months. The team maps out priorities, spots the opportunities, and decides what we want to create. This year feels very different, almost terrifyingly so. As I look ahead to 2026, it is clear that we are in the midst of a once-in-a-lifetime tran